Shell is leveraging its Ferrari sponsorship in a big way. Its planning on closing off parts of London to film a commercial for its high-performance V-Power fuel.
The commericla was scheduled to be filmed right around this time but I have not found any updated information.
What is interesting is the money involved. Shell announced that the commercial would cost over 2 million British pounds making it one of the most expensive commericals ever filmed. Think about that next time to pull into a Shell station to fill up your tank.
Besides London the commercial will show a Ferrari being driven in New York City and Sydney, Australia. Its scheduled to air in March of this year.