The William F1 team should be looking good every morning with no five o’clock shadows. They recently had Philips Shavers renew and increase their team sponsorship for the 2007 season.
One key fact from the press release detailing the new agreement was the fact that Philips says that their sales increased by 15 per cent this year and they claim that the Williams sponsorship was responsible for the increase. They have increased their sponsorship level by 50 per cent for 2007 but no offical amount of the sponsorship deal was revealed. In 2007 the Philips logo will be visible on the team car.
Philips will be making a big investment in supporting their sponsorship by developing a special Williams F1 version of their shaver. Philips took care of all the small details in the deal by making sure they received the image rights to Williams drivers Nico Rosberg and Alex Wurz. If one of those drivers wins a race in 2007 watch for some special Philips branded ads to appear on Monday morning after their win.